Our Mission
The home-buying and selling process is broken
Buying a house is one of the most stressful experiences Americans will have in their lifetime. The process is confusing, time-consuming, and nerve-wracking. Unfortunately, it also often prioritizes wealthy corporations over honest, worthy people and their families.
It's more difficult than ever for agents to get their clients in the door and for real people to win. It doesn't have to be this way.


Buying and selling homes should be as enjoyable as living in them
We believe that buyers and their agents deserve more control and a better experience. We believe in homes, not houses. In real people, not institutions. In honesty, not black boxes and rules that say who is worthy.
We believe that this process should be inviting and exciting, not filled with roadblocks and mountains of paperwork. Lastly and most importantly, we believe that homes belong in the community. We’re here to help.
Making home-ownership achievable
We created Ribbon to build a new home buying
and selling process, one that is more transparent, streamlined, and fair. We exist to empower all types of buyers and sellers, by giving their agents access to best-in-class tools and technology.
With these solutions, every family is able to get the home they love, hard-working agents see more career success, and communities become stronger.



Mission-driven leaders creating a strong foundation

Community begins at home
At Ribbon we believe in treating our teammates as we hope buyers and sellers would be treated by their team of real estate agents, lenders, and lawyers—with transparency, trust, and humility.
We learn and create together, as a team, to reach our goals. Learn more about how we do it.
